Impact BBDO and Wunderman Thompson Riyadh among London International Awards' first round of winners
Posted on 2023 Oct,12  | By ArabAd's staff

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For the first time, London International Awards (LIA), one of the world’s most prestigious global award shows, is announcing the winners & finalists as each jury completes judging. 

The Ambient & Activation, Print, Poster and Billboard jurors, led by BBDO Singapore Creative Chairman Guan Hin Tay, deliberated over the work in-person and selected the winners.

In the Ambient & Activation category, the jury awarded a Grand LIA, 16 Golds, 14 Silvers, 16 Bronze Statues and 6 Finalists. 

This year, the Grand in Ambient & Activation goes to Honest Eggs Co. titled "FitChix". This piece of work was entered by both the agency, VMLY&R Melbourne and the production company, AIRBAG, Melbourne, they will each be honored the iconic Grand LIA Statue.

After intense discussion over the entries vying for statues in the Print category, the jury awarded a Grand LIA and a Public Service/Charity/NGO Grand LIA, 3 Gold Statues, 9 Silver Statues, 11 Bronze Statues and 3 Finalists. 

The Print Grand LIA is awarded to DM9, São Paulo for Leica M11 titled “The One Exhibition”. 

The Public Service/Charity/NGO Grand LIA is awarded to alma DDB, Miami for their work for Change the Ref titled “Cruz”, “Desantis”, “Kemp”, and “Rubio”.

After deliberating over work in the Poster category, a Grand LIA, 2 Gold, 6 Silver, 2 Bronze Statues and 2 Finalists were awarded by the jury. 

This year, the Grand in Poster goes to the NotMilk campaign titled “We Didn't Write This Campaign”, “No Leche”, “Calostrum-free”, “The Not Company” and “Food Hero” awards to MRM, Santiago.

Finally, in the Billboard category, the jury awarded 2 Golds, 7 Silvers, 11 Bronze Statues and 13 Finalists. 

Guan Hin Tay, Jury President commented, “We are still judging on the basis of a great insightful concept. I think the concept is still king. The ‘Big Idea’ is still king. The over art directed, crafted print and poster is on its way out. It is always back to the concept.”

Barbara Levy, President of LIA stated, “As usual, the best work rises to the top. When you have the most talented creatives deliberating on the work, the statue discussions become truly awe-inspiring. These winners reflect the best creative work from around the globe. I would like to congratulate the winners in these categories.” 

Among the winners from the Middle East, Impact BBDO Dubai won one gold and one silver. While Wunderman Thompson Riyadh won one silver. The awards are as follow:

Impact BBDO, Dubai: Gold in Corporate Purpose/Social Responsibility for EBM titled “Schoolgirl Newscasters”; and Bronze in Media for AnNahar Newspaper titled “The Newspapers Inside The Newspaper Edition.”

Wunderman Thompson, Riyadh: Silver in Creativity in Commerce for HungerStation titled “The Subconscious Order”.

Created for Creatives, LIA is recognized for its high caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. The judging process has no pre-judging. Each juror sees every piece of work in their respective categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the winners. This ensures that every work is judged equally through careful deliberations and robust discussions.