Leo Burnett Beirut, Horizon FCB and MullenLowe MENA among Gerety awards' 2023 winners
Posted on 2023 Sep,05  | By ArabAd's staff

The 2023 Gerety Awards jury have awarded 4 Grand Prix, 27 Gold, 69 Silver, 65 Bronze, with 159 entries remaining on the shortlist.

This year’s winners come from 34 different countries. 

The campaigns have been assessed and awarded from a powerful perspective, the female-led jury that makes the Gerety, an award show like no other. With judging sessions held around the world each year, Gerety brings together some of the greatest creative leaders to reward advertising campaigns that resonate most with a female audience. 

The campaigns taking home the Grand Prix represent creativity at its best for big world issues like climate change, refugees and immigration, diversity but also humour, a cherished and missed trait in the industry today. 

Grand Prix were awarded to The Monkeys, Edelman, McCann and DDB:


Grand Prix for Alternative media in the Innovation Cut:

The First Digital Nation for The Government of Tuvalu, by The Monkeys, part of Accenture Song 


Grand Prix for Integrated Campaign in the Experience Cut:

See My Skin, Vaseline Healing Jelly for Unilever by Edelman


Grand Prix for Strategy in the Work For Good Cut:

Where To Settle for Mastercard by McCann Warsaw 


Grand Prix for Integrated Campaign in the Humour Cut:

Apologize the Rainbow for Skittles by DDB Chicago


Globally the most Awarded piece of work is THE GLITCH for Alzheimer Forschung Initiative by BBDO Germany, winning 3 Gold, 3 Silver and a Bronze. 

The second most awarded piece of work is Apologize the Rainbow for Skittles by DDB Chicago winning 1 Grand Prix, 2 Gold, and a Silver.

Shout for Movistar by VMLY&R Mexico is the third most awarded piece of work picking up 1 Gold, 4 Silvers and a Bronze. 

The most awarded brand in the world at the 2023 Gerety Awards is McDonald’s.

Joan Colletta Senior Director, Global Brand Marketing McDonald's had the following to say: “Being recognized by the Gerety awards in this way is especially meaningful given McDonald’s relentless focus on building more relevant connections with our diverse fan base around the world.  Congratulations to all the brands recognized this year and we’re proud to be in your company.”

From the Middle East, the campaign “Dirty Laundry” by Leo Burnett Beirut for ABAAD Resource Center for Gender Equality won Gold in the Communication Cut and Silver in the Work for Good Cut. In Lebanon, rape victims are told not to “air their dirty laundry”, so the agency appealed to this expression to build a campaign with the objective of increasing the sentence for rape crimes.

MullenLowe MENA won 3 silver awards for Aurora50's "Fixing the bAIs" campaign.

Horizon FCB also won 2 silver awards in Media Cut and Work for Good Cut for "Breakchains with Blockchain" with campaign for Children of Female Prisoners Association.