Agencies and brands across five countries in the Middle East and Africa were awarded five Silver Pencils, four Bronze, and 52 Merits in The One Show 2024.
Ogilvy South Africa Cape Town led the region with five Silver Pencils and three Merits.
Announcement of Pencil and Merit winners was made in advance of tomorrow night’s conclusion of Creative Week 2024 at The One Show 2024 gala awards ceremony at Cipriani Wall Street in New York, where Best of Show, Best of Discipline, special awards, and “of the Year” honors will be unveiled.
The list of all The One Show 2024 Pencil winners in the Middle East and Africa, by country, is as follows.
Saudi Arabia
Bronze Pencil
- Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai “ProtecTasbih” for SAUDIA in Direct Marketing, Physical Items
- Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai “ProtecTasbih” for SAUDIA in Health & Wellness, Promotional Items
United Arab Emirates
Bronze Pencil
- IMPACT BBDO Dubai with IMPACT BBDO Beirut “The Newspapers Inside the Newspaper Edition” for AnNahar Newspaper in Print & Promotional, Print & Promotional for Good
South Africa
Silver Pencil
- Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg, LittleBig and FPL Audio “Bread of the Nation” for ABInBev in Direct Marketing, Direct Marketing for Good
- Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg, LittleBig and FPL Audio “Bread of the Nation” for ABInBev in Experiential & Immersive, Experiential & Immersive for Good
- Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town “The Blind Spot” for Volkswagen South Africa in Direct Marketing, Experiential - Brand Installations
- Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town “The Blind Spot” for Volkswagen South Africa in Experiential & Immersive, Brand Installations
- Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and and Thingking Cape Town “The Blind Spot” for Volkswagen South Africa in Experiential & Immersive, Craft - Art Direction
Bronze Pencil
- Promise Johannesburg “Finding the Forgotten Graduate” for PPS in Radio & Audio-First, Craft - Writing - Series
The count of One Show 2024 Pencil and Merit wins in the region, by country, is as follows.
- Kazakhstan: 1 Merit
- Morocco: 2 Merit
- Saudi Arabia: 2 Bronze, 8 Merit
- South Africa: 5 Silver, 1 Bronze, 15 Merit
- United Arab Emirates: 1 Bronze, 26 Merit
Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.
A total of 20,038 pieces from 65 countries were entered in The One Show 2024.
Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.
