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New York Festivals International Advertising Awards announced the shortlist for NYFA 2022.
Chosen out of entries submitted from 60 countries, the 2022 Grand Jury, of 400+ industry innovators from 65 countries, determined the shortlist which will be advancing to the next round.
From the Middle East, 7 agencies have made into the final round and are as follows:
9 shortlists entries for TBWA\RAAD Dubai for 7 different campaigns:
- #WeAreUnbreakable in Activation & Engagement: Best Use: Ambient
- Chickenstock in Branded Content/Entertainment: Discipline: Digital/Mobile/Social
- Chickenstock in Direct: Products & Services: CORPORATE IMAGE/CONSUMER SERVICES/B2B
- Chickenstock in PUSHING CULTURE (FORMERLY BRAVE WORK/BRAVE CLIENT): PUSHING CULTURE
- Chickenstock in Digital/Mobile: Best Use: USE OF DATA
- Here's to Beirut in Package & Product Design: Best Use: Social/Environmental Good: Brand
- Last Words Insurance in FINANCIAL: Consumer: Insurance
- The Macabre Dictionary of Virginity Testing in THE G100 INSPIRATION AWARD (Entry fees for this category group will be donated to the Himalayan Cataract Project): THE G100 INSPIRATION AWARD
- The Noble Speech/ in PURPOSE (Formerly Positive World Impact): Public Service: Civic & Social Education: Brand
6 shortlisted entries for Leo Burnett KSA for their IKEA campaign ‘Time to Redecorate’ in PRINT: Products & Services: Durable Goods; PRINT: CRAFT: ART DIRECTION; Outdoor: Craft: Art Direction; PRINT: CRAFT: BEST USE OF HUMOR; PRINT: CRAFT: PHOTOGRAPHY; PRINT: BEST USE: Newspaper/Magazine
5 shortlisted entries for Publics ME Dubai for two different Jeep campaigns” Nature is in our Nature and ’The Call for Adventure’
- Nature Is In Our Nature in Design: Environmental/Experiential Design: Retail Stores
- Nature Is In Our Nature in PRINT: CRAFT: ILLUSTRATION
- The Call of Adventure in PRINT: Products & Services: AUTOMOTIVE
- The Call of Adventure in PRINT: CRAFT: TYPOGRAPHY
- The Call of Adventure in PRINT: CRAFT: ART DIRECTION
4 shortlists for Keko Dubai for their Porsche DRIVE2EXTREMES campaign in SMALL AGENCY: Products & Services: Automotive; SMALL AGENCY: BEST USE: FILM CRAFT; Film Craft: Cinematography and Film Craft: Production Accomplishment.
3 shortlisted entries for Mullen Lowe MENA - UAE for 3 different campaigns:
- 100 Meters Blind for Belhasa Driving School in Activation & Engagement: Best Use: Social/Environmental Good: Brand
- An Invitation to the Future for the UAE Government Media Office in Outdoor: Best Use: Experiential
- Christmas Wildfire for Mall of Emirates in PURPOSE (Formerly Positive World Impact): Public Service: Environment & Sustainability: Brand
One shortlist for Science & Sunshine UAE for Jeep’s Rewild Yourself campaign in Film Craft: Cinematography
One shortlisted entry for The Film House - Qatar with Unparalleled for Qatar's Ministry of Foreign Affairs' Doha Forum 2022 in Film: Products & Services: Politics & Government
Shortlisted entries will now be judged by the 2022 Executive Jury led by Jury President and BCW Global Chief Creative Officer, Fede Garcia. The Executive Jury sessions include the return of a Live EJ in NYC and multiple digital juries all populated with industry leaders.
Winner’s results will be announced next month following the completion of all jury sessions.
The New York Festival Advertising Awards will announce 2022’s trophy-winning entries the week of July 15th, 2022.
