The One Show 2023: Impact BBDO wins Best of Discipline, ‿ and us crowned MEA Agency of the Year
Posted on 2023 May,25  | By ArabAd's staff

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Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York,  and us Dubai was crowned Middle East & Africa (MEA) Agency of the Year in The One Show 2023 Global Creative Rankings.


The top 10 agencies in the region are as follows:

The One Show 2023 Middle East & Africa Agency Rankings

1. ‿ and us Dubai

2. Impact BBDO Dubai

3. Impact BBDO Beirut

4. Horizon FCB Dubai

5. Ogilvy Africa Nairobi

6. Saatchi & Saatchi MEA Dubai

7. Ogilvy South Africa Johannesburg (tie)

7. Publicis Middle East Dubai (tie)

9. Ogilvy South Africa Cape Town

10. Havas Middle East Dubai


In addition, Ali Rez, CCO, MENAP, Impact BBDO, was named the region’s top creative in The One Show 2023 Middle East & Africa Creative of the Year Rankings.


From the Middle East, the winning agencies at the prestigious One Show were as follow:


and us

‿ and us won 4 Bronze Pencils for Anghami’s Sole Music in Interactive & Mobile Craft (Cross-Channel UX / UI - Digital / Physical); in Interactive, Online & Mobile (Physical Product & Mobile Integration); in IP & Product Design (Integrated Digital & Physical Product - Promotional); in Direct Marketing (Digital & Online - Websites & Mobile). It also earned 2 Merits.

‿ and us also won a Gold Pencil for The Undeniable Street View for UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS in Experiential & Immersive (Events - Virtual).

It also earned 17 Merits between those two campaigns.

The agency won 2 Silver Pencils in Design and a Bronze Pencil for Deliveroo’s One-Star Cook Book and 3 Merits for it in Out of Home and Print & Promotional.


Impact BBDO Dubai & Beirut 

Impact BBDO Dubai & Beirut was the only agency from the Middle East to win Best of Discipline for An Nahar Newspaper 'The Elections Edition' in Print & Promotional (Best of Print & Promotional) in addition to 3 Gold Pencils and one Merit. It also earned another Merit for EBM’s Schoolgirl Newscasters.

The agency will receive a specially made, one-off 50th anniversary commemorative Pencil to honor that special win.


Horizon FCB Dubai 

Horizon FCB  Dubai won a Gold Pencil, a Silver Pencil and one Merit  for Children of Female Prisoners' Association Breakchains With Blockchain.


Publicis Middle East 

Publicis Middle East Dubai won 2 Bronze Pencils for Jeep’s The Call for Adventure in Out of Home ( Craft - Art Direction and Craft - Typography). It also earned 7 Merits for that same campaign.


Havas Middle East 

Havas Middle East Dubai won one Bronze Pencil for adidas Superstar Ravi's in Branded Entertainment (Brand Partnerships). It also earned 3 Merits for adidas.


Saatchi & Saatchi MEA Dubai 

Saatchi & Saatchi MEA Dubai won a Bronze Pencil for UAE Government Media Office Empty Plates and 4 Merits.


FP7 McCann

FP7 McCann one Merit for Heinz Arabia’s The Heinzjack.

McCann Health Dubai & FP7 McCann took one Merit for Testicualr Cancer Society’s Wall Street Balls.


DDB Dubai

DDB Dubai managed to get 4 Merits for Al Futtaim / IKEA’s The Giving Room.


Globally, BBDO Canada Toronto is the world’s top-ranked agency this year, winning two Best of Disciplines (in Experiential & Immersive and Radio & Audio), and taking home nine Gold Pencils, two Silver, three Bronze and two Merits.  All of the wins, working with TA2 Sound + Music Toronto, were for “Missing Matoaka” on behalf of Muskrat Magazine. 

Apple comes out of The One Show 2023 as the highest-ranked brand and brand-side agency. Driving the strong performance was Apple London with Apple Cupertino winning The One Show 2023 Best of Show and Best of Discipline in Brand-Side/In-House for “The Greatest”.


Highlights of The One Show 2023 Global Creative Rankings are as follows:


The One Show 2023 Agency Rankings

1. BBDO Canada Toronto

2. FCB New York

3. TBWA\Media Arts Lab Los Angeles

4. Area 23 New York

5. BETC Paris

6. Wieden+Kennedy Portland

7. Ogilvy Group Thailand Bangkok

8. Virtue Copenhagen

9. Ogilvy Honduras Tegucigalpa

10. Ogilvy UK London


The One Show 2023 Independent Agency Rankings

1. Wieden+Kennedy Portland

2. Rethink Toronto/Montréal/Vancouver

3. We Believers New York


The One Show 2023 Brand-Side Agency Rankings

1. Apple Cupertino

2. Apple London (tie)

2. Squarespace New York (tie)


The One Show 2023 Brand Rankings

1. Apple

2. Muskrat Magazine

3. Burger King


The One Show 2023 Non-Profit Client Rankings

1. Grupo Estratégico PAE

2. Women in Games

3. Canadian Down Syndrome Society


The One Show 2023 Brand Parent Company Rankings

1. AB InBev

2. Unilever

3. RBI


The One Show 2023 Production Company Rankings

1. Smuggler New York

2. 14 al Centro LATAM Tegucigalpa

3. Factory01 Bangkok


The One Show 2023 Music & Sound Company Rankings

1. TA2 Sound + Music Toronto

2. JSM Music New York

3. Pickle Music New York


The One Show 2023 Agency Network Rankings

1. Ogilvy Group

2. FCB

3. DDB Worldwide


The One Show 2023 Independent Agency Network Rankings

1. Wieden+Kennedy

2. Rethink

3. Serviceplan Group


The One Show 2023 Agency Holding Company Rankings

1. Omnicom Group

2. WPP

3. Interpublic Group


The One Show 2023 Highest Ranked Work

1. “Missing Matoaka” by BBDO Canada Toronto with TA2 Sound + Music for Muskrat Magazine

2. “The Greatest” by Apple London with Apple Cupertino for Apple

3. “McEnroe vs McEnroe” by FCN New York for AB InBev/Michelob ULTRA


The One Show 2023 Country Rankings

1. United States

2. Canada

3. United Kingdom


The One Show 2023 Region Rankings

1. North America

2. Europe

3. Asia Pacific



The One Show 2023 Global Creative Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion, SDG and Green Pencil 90 each, Penta Pencil 150, Best of Discipline 90 and Best of Show 135.  

If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards.  Points are only awarded to agencies listed as Primary and Secondary on entries.  If several agencies are listed under Primary and Secondary, the points are divided among them.  

All One Show 2023 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York.  A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023.  Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.

“The One Show is 50 years young, and we continually strive to push boundaries, remain relevant, and are constantly evolving as the industry does,” said Kevin Swanepoel, CEO, The One Club.

The showcase of all One Show 2023 Pencil winners can be viewed here, and the online listing of all winners can be viewed here