Listen to the article
Eight agencies in Lebanon, Jordan, Saudi Arabia and United Arab Emirates won five Silver Pencils and eight Merits at the prestigious One Show 2022.
Havas Middle East Dubai with Jack Morton Dubai led the region with three Silver Pencil wins, all for “Liquid Billboard” on behalf of adidas.
All Gold, Silver, Bronze Pencil and Merit winners were announced today in advance of The One Show 2022 in-person awards show on May 20 in New York, where all Special Awards, including Best of Show, Best of Discipline, Agency of the Year winners and more will be revealed.
The One Show 2022 winners for MENA are as follows.
The One Show 2022 Silver Pencils:
- Havas Middle East Dubai with Jack Morton Dubai “Liquid Billboard” for adidas in Design, Spatial Design - Experiential & Immersive
- Havas Middle East Dubai with Jack Morton Dubai “Liquid Billboard” for adidas in Experiential & Immersive, Brand Installations
- Havas Middle East Dubai with Jack Morton Dubai “Liquid Billboard” for adidas in Out of Home, Brand Installations
- Keko Dubai with PHD MENA Dubai and Stoked Films Dubai “Drive 2 Extremes” for Porsche Middle East & Africa in Innovation in Moving Image Craft, Innovation in Moving Image Craft
- VMLY&R Dubai with VMLY&R Amman “The Last Possessions” for Save the Children in Print, Promotional Items - Booklets / Books / Brochures
The One Show 2022 Merits:
- Havas Middle East Dubai “Plantable News” for The National in Design, Editorial - Magazines & Newspapers
- Keko Dubai with PHD MENA Dubai and Stoked Films Dubai “Drive 2 Extremes” for Porsche Middle East & Africa in Innovation in Moving Image Craft, Cinematography - Single
- Leo Burnett Beirut “#TheMissingPeace” for UN Women Lebanon in Social Media, Social Channel - Single Platform
- Leo Burnett Riyadh “Don’t Sleep On It” for IKEA in Health & Wellness, Promotional Items
- M&C Saatchi Dubai “Offline Hour” for Pizza Hut META in Interactive, Online & Mobile, Innovation in Interactive, Online, & Mobile
- Wunderman Thompson Riyadh with Wunderman Thompson Seattle and Into Reflection Riyadh “Meet Sarha” for STC in Creative Use of Data, Real-Time Data
- VMLY&R Dubai “Who’s Your Cabbie?” Roads & Transport Authority for Public Relations, Events & Experiential
- VMLY&R Dubai with VMLY&R Amman “The Last Possessions” for Save the Children in Design, Editorial - Books
Globally, Leo Burnett Chicago was the top-scoring Gold Pencil winner with 20 Golds, all for “The Lost Class” on behalf of Change the Ref.
Nine One Show Gold Pencils were won by McCann Paris Neuilly-sur-Seine, all working with McCann Health London, McCann Worldgroup Germany Düsseldorf and Weber Shandwick Neuilly-sur-Seine for “The Bread Exam” on behalf of Spinneys and the Lebanese Breast Cancer Foundation.
Africa São Paulo won eight Golds, four each for House of Lapland “Salla 2032” and Folha de S.Paulo Newspaper “The Most Valuable News”.
Dentsu Webchutney Bengaluru won seven Gold Pencils, all for VICE World News “The Unfiltered History Tour”. Also with seven Golds was TBWA\Paris Boulogne-Billancourt, including five working with \Else Boulogne-Bilancourtfor for “Only Keep the Best of France” on behalf of Le Chocolat des Français.
A total of 19,579 pieces from 66 countries and regions were entered in The One Show 2022, an increase of 10.5% over last year. Agencies, studios, brands, production companies and designers in 44 countries and regions were awarded 192 Gold Pencils, 164 Silver, 233 Bronze and 1,022 Merits.
Special Awards winners will be announced at The One Show 2022 in-person ceremony in New York on May 20, including Best of Show, Best of Disciplines, CMO Pencil, Fusion Pencil, Green Pencil, Penta Pencil, Sustainable Development Goals Pencil, and “of the Year” winners.
The One Show 20221 Global, Regional and Country Creative Rankings will be announced on May 23.
The showcase of all One Show 2022 Pencil and Merit winners can be viewed here.
