Today, a lot of activities are forced to be suspended due to pandemic. Advertisers are cutting advertising budgets, agencies are choosing to skip the festival season.
Such wait-and-see position shifts focuses from creativity towards more standard ideas for solving everyday problems. Meanwhile, many experts around the world emphasize the need for a creative approach to deal with challenges facing modern economy. The experience of many years proves that it is creative ideas that turn out to be the most effective both in the short and long term. Inaction in times of crisis can lead to an even deeper crisis in the future, so creative industry cannot afford to put on a mask and go to quarantine.
Now agencies are on the verge of an important decision – to cancel all the plans and wait for more favorable times, or to build new plans and continue to move forward, demonstrating creative power of their creativity, improving market positions of their clients and strengthening creative “immunity” of their creative team by drive and inspiration. Moreover, current creative season has started on a positive note, and many agencies have strong works worthy of festival awards.
Time to Win! – declares one of the largest creative festivals in Europe – International Advertising Festival White Square, continuing the call for entries to its 2020 edition and inviting communication, branding, marketing, digital, media, PR, event agencies and independent creators from different countries to leave fears behind and look into the future creatively, show their creativity and direct their efforts towards creating even brighter and more original projects.
Until May 31, entries are accepted online on festival's official website adfest.by in seven contest categories:
CREATIVE: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Content and Entertainment;
BRANDING: Communication Design, Packaging Design, Digital & Interactive Design;
MARKETING: Brand Experience & Activation, PR, Direct, Innovations;
CREATIVE EFFECTIVENESS;
MEDIA: Channels, Excellence in Media, Media Campaign;
DIGITAL: Digital, Mobile, Creative Data;
CHANGE FOR GOOD. Ads devoted to COVID-19 pandemic participate in Change for Good contest free of charge.
The entries will be evaluated by six international jury line-ups – persons with world-wide recognition in advertising from more than 30 countries of the world, who have repeatedly participated in the jury of the largest global festivals and won hundreds of prestigious international awards for creativity and effectiveness for projects for leading world brands.
The works of White Square prize-winning agencies will be widely promoted in industrial media, with over 30 publications in Europe and the CIS countries, including France, Belgium, Germany, Spain, Portugal, Italy, the Netherlands, Estonia, Lithuania, Latvia, MENA region, Argentina, Serbia, Croatia, Romania, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia etc.
