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The Gerety has revealed its winners for 2024.

More than 200 judges from 47 countries took part this year in this young yet eagerly anticipated creative award, renowned for its a women-only jury who selects the best in advertising from their singular perspective, hence creating a benchmark that is relevant to the market reality and usually differs from other similar competitions. 

For this year’s edition, they have awarded seven Grand Prix in total, 24 Gold, 94 Silver, 71 Bronze, with 198 entries remaining on the shortlist. 

Juries were celebrated this year in 15 different locations around the globe.

The Grand Prix winners are:

Runner 321 for adidas by FCB Canada in the Work for Good CUT (Alternative)

We Are Ayenda for WhatsApp, by CreativeX, Meta US in the Entertainment CUT (TV/Cinema)

The Square Meter for HORNBACH by HeimatTBWA\ Germany Berlin in the Craft CUT (Production Design)

The 100th edition for Frankfurter Allgemeine Zeitung by Scholz & Friends Berlin wins 2 GPS in the Craft CUT (Photography) and Communication CUT (Print)

My Japan Railway for JR GROUP by Dentsu Inc. Japan in the Craft CUT (Art Direction)

WoMen's football for Orange by Marcel Paris in the Communication CUT (Online Video)

The most awarded countries in this edition were Germany, USA, UK and France. 

Jung von Matt Germany wins the Global Agency of the Year with powerful campaigns such as 'The first trademark' that stops trading Nazi merch for Laut gegen Nazis, Merry Easter for Edeka, 'The Bigger Draw' for Hamburg Marketing, 'Tramway to Love' for BVG, 'Father & Son' film for BMW and 'Goals everywhere' for adidas, among others.

'Rights against the Right' - The first trademark that stops trading Nazi merch was also the most awarded campaign overall, followed by 'The Square Meter' for HORNBACH and 'A Holiday to Remember' from Chevrolet. 

Other top awarded brands include WWF, Tennessee Department of Tourist Development, Mc Donald’s, Frankfurter Allgemeine Zeitung and Wisp x Abortion Freedom Fund.

From the Middle East, MullenLowe MENA & McCann Health Middle East won a Bronze in Health CUT with ‘Mis[s]diagnosed’ campaign for Organon that centered around raising awareness of less known symptoms of female heart attacks.

Another Bronze went to FP7 McCann Dubai for Arla Puck and the ‘Selfless Shelves’’ campaign in Work for Good CUT .

Only three agencies from the Middle East were among the 198 entries that reached the shortlist: Adpro Communications Jordan with ‘P(illow)tics’ campaign in Communication CUT; also Phenomena agency in Lebanon with ‘It's Time’ campaign for Tinol’s Paints in Experience CUT. And MullenLowe MENA & McCann Health Middle East and their campaign ‘Mis[s]diagnosed’ was shortlisted in Pharma CUT and Work for Good CUT as well.

Last but not least, Impact BBDO UAE won the Portfolio Cut: Agency of The Year for the Middle East region.