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The World Out of Home Organization (WOO) has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK.
Taggify in Argentina is a digital out of home (DOOH) programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is a trade body with over 140 members while Override Media is a Saudi Arabian digital transport specialist.
Dongfang Chuxiao Media Group is a fast-growing DOOH owner in China, Los Angeles-based Kevani is a sales organization that promotes national and local brands through innovative outdoor advertising destinations. OOH Capital is a London-based international consultancy and advisory company to owners and investors in Out of Home, cities and municipalities.
WOO COO Mark Flys says: "With new members across the world coming on board all the time WOO is now a truly global organization. These new members span all aspects of the OOH industry.
"The steady growth in the organization, accelerating as we recover from the pandemic, augurs well for WOO's in-person Congress scheduled for May in Toronto."
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies - JCDecaux and Clear Channel - as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.
