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A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers short-sighted about the impact of their media investments
beIN secures volume licensing deal with Paramount Global
ArabAd's staff
Khaleej Times, UAE's newspaper unveils new offerings
ArabAd's staff
MBC Media Solutions launches first-ever 'Luxury Edition' event in Dubai
ArabAd's staff
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE
ArabAd's staff
Ad Net Zero launches world’s first Global Media Sustainability Framework at Cannes Lions
ArabAd's staff
OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
W7Worldwide releases insights on the changing PR-Media relationship
AITnews embraces humanized AI in all operations
-1.jpg "Augustus Media's Lovin’ regional podcast network reaches one million monthly listens")
Augustus Media's Lovin’ regional podcast network reaches one million monthly listens
WOO to hold its first in-person European regional Forum in Milan
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