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Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – …
Khaleej Times launches new initiative promising advertisers an increase in brand lift or a complete refund
ArabAd's staff
AUS hosts seminar on youth, media and cultural heritage preservation
ArabAd's staff
Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
beIN secures volume licensing deal with Paramount Global
ArabAd's staff
Khaleej Times, UAE's newspaper unveils new offerings
ArabAd's staff
MBC Media Solutions launches first-ever 'Luxury Edition' event in Dubai
ArabAd's staff
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE
ArabAd's staff
Ad Net Zero launches world’s first Global Media Sustainability Framework at Cannes Lions
ArabAd's staff
OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey
