Diageo MENA and Drink Dry, a non-alcoholic beverage distributor in the GCC, are partnering up to launch Guinness 0.0 in the UAE. As part of this collaboration, Diageo has appointed Drink Dry as the exclusive distributor for Guinness 0.0 in the UAE.
This launch allows consumers to enjoy the iconic taste of Guinness in a fully non-alcoholic version.
Guinness 0.0, the newest addition to Drink Dry’s diverse product portfolio, is brewed using the same iconic ingredients as the original Guinness Draught, combined with a ground-breaking alcohol removal process. This innovative technique retains the rich, bold flavour profile and creamy texture that Guinness fans know and love, whilst delivering a refreshingly alcohol-free experience.
Originally established in 1759 at St. James’s Gate Brewery in Dublin, Guinness has become one of the most celebrated beer brands globally.
Aligning with growing global demand for non-alcoholic alternatives that do not sacrifice taste or authenticity, Guinness 0.0 is designed for those who want to embrace the Guinness experience in a non-alcoholic format, perfect for social occasions, fitness-conscious lifestyles or anyone simply seeking a great tasting alternative.
The UAE market has witnessed a growing demand for non-alcoholic beverages in recent years, with consumers increasingly prioritising their health and wellness and growing more ‘sober curious’.
Through this exclusive launch, Drink Dry aims to further enhance its position as a leading distributor of non-alcoholic premium beverages in the UAE, ensuring that consumers across the Emirates have easy access to Guinness 0.0, allowing them to enjoy its distinctive taste and quality.
“We are delighted to introduce Guinness 0.0 to the UAE market. Guinness is so much more than just a beer, it’s a cultural icon”, said Erika Blazeviciute Doyle, Founder of Drink Dry.
“Consumers across the Emirates can now enjoy the legendary taste in a non-alcoholic format, without compromising on flavour or quality. At Drink Dry, we are committed to expanding the non-alcoholic category, and Guinness 0.0 is a remarkable addition to our ever-growing portfolio.”
