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Dubai Watch Week, one of the region's biggest horological events, has appointed Houbara Communications as its PR partner for its upcoming sixth edition, which is set to take place from November 16 to 20, 2023, at The Gate, Dubai International Financial Centre (DIFC).

Houbara will work alongside Dubai Watch Week to raise awareness of Dubai Watch Week’s largest iteration yet with the highest participation to date, featuring over 55 brands, tapping into community, tradition, and innovation.

Houbara will support Dubai Watch Week in its communication efforts locally, including strategies, to reflect its position as a key cultural and lifestyle event on Dubai's calendar, playing a central role in positioning the city as a leading global cultural, retail, and luxury hub.

Loretta Ahmed, Founder and CEO of Houbara Communications added: “Having worked with the Seddiqi Holding group for six years, we are well versed in the realm of horology, have an in-depth understanding of their brands and the sector. We look forward to creating award-winning work with them in their biggest season to date.”