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In honour of UAE Flag Day and in anticipation of the nation’s 50th anniversary, Dubai Holding today launched a creative campaign that sends a special message of unity and solidarity to every person who calls the UAE home. The campaign, titled "For You. For the UAE. For the Good of Tomorrow.", reaffirms the Group’s commitment to deliver on the UAE’s continued success, growth and development, in partnership with the nation’s visionary leadership.
Inspired by the nation’s multicultural community of citizens, residents and tourists, all of whom have played a crucial role in the young country’s journey to prosperity, the campaign celebrates these diverse voices and highlights Dubai Holding’s commitment to ensuring everyone who lives or visits the UAE thrives and enjoys an unparalleled quality of life.
The inspirational campaign video and creatives will be displayed across all Dubai Holding’s destinations, communities, channels and media outlets for the next month.
On this special occasion, Khalid Al Malik, Managing Director, Dubai Holding, said: “As we celebrate the momentous Golden Jubilee, our flag remains symbolic of everything we ever dreamt of and envisioned to be where we are today. We have carefully chosen this day to share our special message through a nationwide campaign that celebrates the success of our beautiful nation and our pride in Dubai Holding’s impact on the UAE through the bold Dubai Holding spirit of innovation, collaboration and ambition For the Good of Tomorrow.”
To mark this special day, Dubai Holding proudly raised the UAE flag across all its offices, landmarks and destinations, reaffirming its commitment to supporting the UAE’s socioeconomic development and shaping its future.
