TAGS
MMS's CEO Ahmed Al Sahhaf to preside over the newly formed IAA - Saudi Chapter
ArabAd's staff
To win in 2025, brands must adapt to the rapid evolution of retail media
Rajesh Verma, Epsilon Middle East
From the rise of connected TV to the untapped potential of in-store media, brands are betting big on retail media. Meanwhile, first-party data and new formats are enabling more personalised …
The Bold Group announces a new chapter with the launch of seven specialized units
ArabAd's staff
KitKat uses auto email reply to give a break to those who don’t have one this holiday season
ArabAd's staff
JAC and Brodmann transforms car buying experience in Iraq
ArabAd's staff
Dubai Lynx names its Jury Presidents for 2025
ArabAd's staff
Omnicom acquires IPG in a $13B deal
ArabAd's staff
Nine creative leaders from the Middle East to serve on The One Show global jury including Ali Rez, first-ever jury president from the region
ArabAd's staff
Kudu's 'One of Us" or how a brand name became part of the Saudi vocab
ArabAd's staff
Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai
ArabAd's staff
Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share
ArabAd's staff
Lay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads
ArabAd's staff
