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The prestigious WARC Awards for Effectiveness 2024 have named Khaled Al Shehhi, Executive Director of Marketing and Communication, UAE Government Media Office, as a jury chair for the Middle East and Africa region.
The WARC Awards honour the best marketing campaigns from around the world that deliver strategic brilliance and effective impact to drive commercial success.
An innovative marketing leader who has made significant contributions to advertising and marketing in the MENA region, Khaled Al Shehhi will lead the regional judging process for the Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase and Use of Data jury.
The high-calibre jury will include senior marketers from some of the biggest global and local brands as well as agency-side experts from around the region.
John Bizzell, Awards Lead, WARC, said: “We are delighted to have Khaled Al Shehhi as a jury chair for the WARC Awards 2024. His knowledge, expertise, and drive for effective marketing will shine a light on the best campaigns that have delivered impact across the Middle East and Africa. We’re excited to be working with him.”
On his appointment, Khaled Al Shehhi, says: "I am eager to spotlight the dynamic and diverse talent in the Middle East and Africa. This region brims with untold stories and unexplored creativity that can redefine effectiveness in our industry. I'm looking forward to honoring campaigns that not only resonate deeply with their audiences but also set new benchmarks for measurable success in our rapidly evolving marketing landscape."
Joining Khaled Al Shehhi to judge the entries from the region are Carolyne Kendi, CMO, Absa Kenya PLC, Kenya, who will chair the Strategic Thinking jury; and Gugu Mthembu, CMO, Telkom, South Africa, who will lead the Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth jury.
Under his expert guidance, the jury will select the Gold, Silver and Bronze winners across the five categories.
Khaled Al Shehhi will go on to be part of the 15-strong super jury, made up of all the regional chairs representing Asia Pacific, Europe, Middle East and Africa, Latin America, and North America, to award the highly sought after Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
Delivered in association with LIONS, the WARC Awards for Effectiveness are judged rigorously and consistently, guided by the universal frameworks of the Creative Effectiveness and the B2B Effectiveness Ladders.
