Extend The Ad Network Supercharges its New Board of Directors

Extend The Ad Network, a Saudi-based agency specialized in integrated marketing and strategic communications, has unveiled its new Board of Directors to steer the group into a phase of growth, innovation, and creative leadership.

This move is designed to boost the company’s competitiveness, enhance its adaptability to swift market changes, and promote innovation in line with local and regional market demands.

The newly formed Board consists of experienced leaders with diverse expertise in media, regulation, finance, technology, and organisational transformation. It is led by Bandar Mohammed Al-Asiri, with members including Ahmed Mohammed Al-Enezi, Adnan Abdullah Al-Khalaf, Hisham Hassan Atiyah, and Eng. Sami Fahad Al-Rasheed.

During its first meeting at the company’s headquarters in Riyadh, the Board endorsed several key governance initiatives, notably the creation of a Nomination & Remuneration Committee and an Audit Committee, laying the groundwork for more agile and transparent decision-making.

This institutional achievement reinforces Extend The Ad Network’s strategic presence in the marketing, communications, and advertising fields throughout the Middle East and North Africa. The company remains committed to investing in data-driven marketing solutions that harness creative talent and cutting-edge technology to enhance brand engagement.

The Board of Directors includes:

Bandar Mohammed Asiri – Chairman of the Board: Asiri is a seasoned leader in business, governance, and media. He served on the media team for Saudi Vision 2030, was a member of the Shura Council, and chaired the General Commission for Audiovisual Media, Arabsat, and the Media Rating Company. He also served on the Board of the General Entertainment Authority. 

Previously, he held leadership roles at Al-Khaleejia Advertising & Public Relations Company and Almarai. Today, he is Co-Founder and General Manager of Suhail International, and Co-Founder of Mal Media Group and Najla Foods.  His institutional and entrepreneurial experience will strategically steer "Extend" in line with the Kingdom’s national development goals.

Ahmed Mohammed Alanazi – Board Member: A pioneer in fintech and digital transformation, Alanazi has led groundbreaking initiatives, including the public launch of Barq wallet and the successful development of STCPay. As CEO of AlBuraq Financial Company and a board member of the Insurance Authority and eFinance Investment Group, he brings financial acumen and a digital-first mindset that will bolster Extend’s innovation strategy and tech-enabled service offerings.

Adnan Abdullah Al-Khalaf – Board Member: With extensive experience across sectors such as retail, telecommunications, sports, and tourism, Al-Khalaf is a seasoned executive recognized for driving transformation in large organizations. He serves on the boards of the Riyadh Chamber, Al-Saif Agencies, L’azurde Jewelry, and Trophy Commercial, and leads the Quality of Life Office for Administrative Consulting. His strategic versatility and operational insight will help scale Extend’s integrated solutions across industries.

Hisham Hassan Attia – Board Member: A financial strategist with deep roots in the media and human capital sectors, Attia is the CFO and board member of Al Holoul Al Mutakamela Holding Company. With a career spanning corporate finance roles at Saudi Research and Media Group, Arthur Andersen, and Ernst & Young, his expertise will strengthen Extend’s financial governance and support sustainable growth initiatives.

Eng. Sami Fahd Al-Rashid – Board Member: As a co-founder of Extend and a visionary in marketing and strategic growth, Al-Rashid brings a legacy of leadership and brand building. His 10 years of experience as Extend’s CEO and his involvement in national-level committees, such as the Riyadh Chamber’s Advertising and Publicity Committee, underscore his deep industry knowledge. His return to the board signals continuity and creative evolution at Extend.