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The LIONS Creativity Report has been released. This annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions. It offers rankings for creative excellence in branded communications, and provides insights, analysis and interviews with Lion-winning creators.
Speaking about the report, Simon Cook, CEO, LIONS, said, “It's a celebration and also a tool for future success. The official global creativity rankings provide a definitive benchmark for the industry, accompanied by insights and commentary from our winners and the talented experts who judged the work this year. I would like to congratulate everyone who ranked this year. Together, they set the global benchmark for creativity.”
The LIONS Creativity Report presents four Regional Network of the year awards and 11 global awards: Creative Company, Network, Agency, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Health Agency, Media Network, Agency by Track, and Independent Agency by Track of the Year. The creative rankings also include the top performing Director, Art Director, Creative Director and Copywriter.
Also included in the report is analysis and insights from the winning work and lessons on how brands are growing businesses and tackling some of the world’s most challenging problems in innovative ways.
The themes covered include: Creativity for Growth; Scalable Solutions; Craft with a Conscience; Tech in Service to the Idea; and Invite Everybody.
The rankings are compiled using data from Lion-winning and shortlisted work from 2022. PwC is LIONS’ Process Integrity Partner and is responsible for independently confirming due process in the calculation and reporting of the Special Awards rankings listed in the LIONS Creativity Report.
The LIONS Creativity Report is powered by The Work, the LIONS intelligence and insights platform that houses 250,000 pieces of work along with how it was briefed, researched, produced and crafted.
