TAGS
- A new WARC and Google report on the challenges of measuring the long-term impact of campaigns
A new report by WARC, in partnership with Google, offers new evidence that addresses challenges that have historically made marketers short-sighted about the impact of their media investments
- Famesters reveals groundbreaking AI in influencer marketing report
ArabAd's staff
- GCC to lead 5G adoption with 90% of subscriptions projected to be on 5G networks by 2029 ArabAd's staff
- Humanoid robots' deployment about to start, says GlobalData
- Dentsu’s new research on understanding attention and building new norms and metrics ArabAd's staff
- Saudi consumers remain cautious on spending, as per NielsenIQ Mid-Year Consumer Outlook Survey ArabAd's staff
- Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report ArabAd's staff
- Global cybersecurity workforce faces talent shortage, finds BCG in new report ArabAd's staff
- Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust ArabAd's staff
- TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
- CARMA publishes Airline Reputation Report with key insights on how audiences perceive major global airlines ArabAd's staff
- MENA mobile sales grew by 20% in the first half of 2024