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WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
The Future of Programmatic 2024 report explores key trends and topics set to shape programmatic advertising over the next 12 months.
Customer Promises deliver significant advantages for B2B brands finds WARC report
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin finds that campaigns that make a Promise to the Customer are even …
CMOs more empowered than ever finds Dentsu Creative 2024 CMO report
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AppsFlyer investigates shifts behind mobile gaming's modest growth
Gaming worth $184bn globally yet in-game advertising spend remains low
WARC Consumer Trends report 2024: Five trends to watch
W7Worldwide releases insights on the changing PR-Media relationship
ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
Saudi company Mozn recognized as one of the Top 250 FinTech companies globally
Investment in mobility tech is key to a sustainable future in MENA, finds BLJ Worldwide report
TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper
AppsFlyer's new report provides AI-fueled insights into the ad creative landscape
