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Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report Image

News In Brief

Key challenges facing agency strategists highlighted in WARC's annual Future of Strategy report

ArabAd's staff 4 Oct, 2024

CARMA publishes Airline Reputation Report with key insights on how audiences perceive major global airlines Image

News In Brief

CARMA publishes Airline Reputation Report with key insights on how audiences perceive major global airlines

ArabAd's staff 1 Oct, 2024

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4 Image

News In Brief

TikTok’s latest shopping report highlights strategies to enhance business performance in Q4

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1 Oct, 2024

MENA mobile sales grew by 20% in the first half of 2024 Image

Digital/Tech

MENA mobile sales grew by 20% in the first half of 2024

CMOs more empowered than ever finds Dentsu Creative 2024 CMO report Image

News In Brief

CMOs more empowered than ever finds Dentsu Creative 2024 CMO report

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth

Customer Promises deliver significant advantages for B2B brands finds WARC report Image

News In Brief

Customer Promises deliver significant advantages for B2B brands finds WARC report

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months Image

Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

Gaming worth $184bn globally yet in-game advertising spend remains low Image

News In Brief

Gaming worth $184bn globally yet in-game advertising spend remains low

ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East Image

News In Brief

ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East

WARC Consumer Trends report 2024: Five trends to watch Image

News In Brief

WARC Consumer Trends report 2024: Five trends to watch

W7Worldwide releases insights on the changing PR-Media relationship Image

News In Brief

W7Worldwide releases insights on the changing PR-Media relationship

Saudi company Mozn recognized as one of the Top 250 FinTech companies globally Image

News In Brief

Saudi company Mozn recognized as one of the Top 250 FinTech companies globally

Investment in mobility tech is key to a sustainable future in MENA, finds BLJ Worldwide report Image

News In Brief

Investment in mobility tech is key to a sustainable future in MENA, finds BLJ Worldwide report