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$TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper Image$

News In Brief

TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper

AppsFlyer's new report provides AI-fueled insights into the ad creative landscape Image

News In Brief

AppsFlyer's new report provides AI-fueled insights into the ad creative landscape

UAE Brands are prioritising AI but lack the right execution skills Image

News In Brief

UAE Brands are prioritising AI but lack the right execution skills

Short-form video helps supercharge the media mix and drive full funnel impact Image

Digital/Tech

Short-form video helps supercharge the media mix and drive full funnel impact

GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities Image

News In Brief

GfK’s Consumer Outlook Report 2024 reveals key insights into UAE consumer behavior and priorities

Communication tops the list of most in-demand skills in 2024 Image

News In Brief

Communication tops the list of most in-demand skills in 2024

Marketing needs new superheroes: CMO Barometer 2024 Results Image

News In Brief

Marketing needs new superheroes: CMO Barometer 2024 Results

Marketers are failing to measure the full impact of their marketing investments, finds WARC Image

Advertising

Marketers are failing to measure the full impact of their marketing investments, finds WARC

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study Image

Digital/Tech

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study

New research highlights transparency and quality lessons for MENAT advertisers Image

News In Brief

New research highlights transparency and quality lessons for MENAT advertisers

Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report Image

Events

Smart solutions, creativity for good dominate AdForum’s latest Business Creative Report

ArabAd's staff 29 Feb, 2024

VML's commerce and tech experts weigh in on the future of retail Image

Digital/Tech

VML's commerce and tech experts weigh in on the future of retail

Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report Image

News In Brief

Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery' Image

Digital/Tech

TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'

VML unveils ‘The Future 100: 2024’, a snapshot of the most compelling trends to watch Image

News In Brief

VML unveils ‘The Future 100: 2024’, a snapshot of the most compelling trends to watch