Report
News In Brief
Admitad's forecast for the e-commerce industry in the end of year holidays
23 Dec, 2023
News In Brief
Havas Middle East’s new prosumer report reveals key insights into consumer behavior in the region
24 Nov, 2023
News In Brief
Leo Burnett Middle East tops AME Award’s 2023 Agency Report
7 Nov, 2023
News In Brief
We Are Social's new trends report describes a ‘social reckoning’ for brands in value-driven online spaces
2 Nov, 2023
Branding
A Global Hub in Progress: Riyadh’s Influence in City Brand Barometer 2023
2 Nov, 2023
News In Brief
Accenture Life Trends 2024 report identifies five global macro-cultural trends and provides guidance for businesses
1 Nov, 2023
News In Brief
TikTok highlights shopping behavior trends in the GCC in new report
10 Oct, 2023
News In Brief
Key takeaways considered pivotal to the future of strategy as per WARC report
3 Oct, 2023
News In Brief
Online sales of beauty products in MENA on the rise
14 Sep, 2023
Advertising
Global ad spend to top $1trn for first time next year, as per WARC forecast
24 Aug, 2023
Digital/Tech
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
22 Aug, 2023
News In Brief
OOH global revenue to exceed $40bn, finds WOO Global Market Index report
1 Aug, 2023
Branding
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
31 Jul, 2023
News In Brief
Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
27 Jul, 2023
News In Brief
WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
24 Jul, 2023
