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The Bold Group partners with Athar, a platform of fostering creativity within Saudi Arabia's marketing community. Set to unfold from November 13 to 16 at the Crowne Plaza Riyadh RDC, the inaugural event spotlights and honors local creative marketing excellence.
The Bold Group’s partnership with Athar aligns with the agency’s dedication to fortifying the Saudi creative ecosystem, promoting sustainable growth in the Saudi society, businesses, and communities to shape a vivid, enduring narrative.
As active participants in Athar, Bold will be contributing to the innovation zone, providing an immersive Bold experience.
Moreover, their involvement includes insightful panel discussions featuring key figures such as Abeer Alessa CEO & Co-founder, Ziad Abou Rjeily Head of Bold Experiences, and Rasha Alsaleh Art Director.
The four-day festival aims to bring together over 1,500 delegates, showcasing more than 100 national and international speakers across 60+ hours of enriching content. It will also feature specialized academies tailored for various professional segments, underscoring their commitment to empowering and nurturing creative minds within the Kingdom.
