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The packaging design Low Calorie Line by Colorcode agency has been announced as a winner of the A' Design Award in Packaging Design Competition Category.
The packaging design work for Low Calorie line was developed by creative director Joumana Maalouf and Graphic Designer Balsam Abou Chakra of Beirut-based Colorcode agency. Their work has been recognized in the notable A' Design Award at Packaging Design Competition selected as one of the winners by the transnational arbiters of the A' Design Awards & Competitions amidst a great number of submissions.
Colorcode's creative team said:  “The challenge for the Low calorie line Rice Cakes was to design a remarkable and appealing package that will stand out between local and international competitors with its creative concept. The main purpose was to give the consumers an energetic experience and a healthy image. The inspiration came from a mixture of two cultures: the color combination related to Indian style mood board and the modern layout related to European style packaging design. The target customers are health-conscious consumers, willing to achieve a happy and balanced lifestyle.”
The A' Design Award is an established annual award that aims to highlight the excellent qualifications of best packaging designs and concepts worldwide. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the leading packaging design works.