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Following a pitch, flydubai appoints global media company, OMD (part of the Omnicom Media Group), to manage its media communications brief across its network and work on its media planning and buying activities, placing high value on data and analytics. Since launching in 2009, flydubai has expanded its network. It currently flies to 90 destinations in 44 countries with a focus on underserved markets and enhancing Dubai’s economic development.