Brands

POV

Sound Is Emotion: The Hidden Hero in Great Storytelling

Roudny Nahed, MusicGrid 19 Oct, 2025

Advertising

PUMA Brings Back Its Icons to the Middle East

Gaya Salam 30 Sep, 2025

Branding

adidas reinvents its brand message with ‘You Got This’

Rebecca Isaac 1 Mar, 2025

Branding

Saudi Arabia‘s State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

News In Brief

This Ramadan, Snap is redefining snapping for brands

ArabAd's staff 14 Feb, 2025

News In Brief

adidas named Advertiser of the Year at Dubai Lynx 2025

ArabAd's staff 14 Feb, 2025

Advertising

Kudu's 'One of Us" or how a brand name became part of the Saudi vocab

ArabAd's staff 10 Dec, 2024

News In Brief

Mattel releases a special-edition illustrated book celebrating Barbie's brand legacy

ArabAd's staff 8 Nov, 2024

News In Brief

License to Chill: Bond shows ‘regressive nostalgia’ can freeze a brand's future

26 Oct, 2024

News In Brief

What it means for brands to act morally, as acting ethically is no longer enough

ArabAd's staff 15 Oct, 2024

News In Brief

The dark side of brands – How FOMO fuels obsessive passion and compulsive buying

ArabAd's staff 8 Oct, 2024

News In Brief

Amazon's brand value skyrocketed by 800% in a decade

30 Jul, 2024

News In Brief

Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Joe Public dominate Effie Index regional rankings

5 Jun, 2024

News In Brief

New Balance hosts the first screening of its Grey Days film

28 May, 2024

News In Brief

UAE Brands are prioritising AI but lack the right execution skills

17 May, 2024