Digital Advertising

Advertising

New campaign by VML Riyadh promising no gamer is left behind with stcplay

ArabAd's staff 15 Oct, 2024

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

11 Oct, 2024

News In Brief

Snapchat partners with ROI Hunter to supercharge retailers’ performance

19 Aug, 2024

Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

14 Aug, 2024

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

News In Brief

Total spending on podcast ads to hit over $5 billion by 2027

6 Jul, 2024

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13 May, 2024

News In Brief

Snap's Advanced Partner Program launched to advance agency expertise on Snapchat

3 May, 2024

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

2 May, 2024

News In Brief

Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours

29 Apr, 2024

Ads of the Week

The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign

ArabAd's staff 3 Apr, 2024

News In Brief

Snapchat and OptimizeApp to empower SMEs in MENA

11 Mar, 2024

News In Brief

Meta and Damac discuss AI trends in real estate

10 Mar, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024