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Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Snapchat partners with ROI Hunter to supercharge retailers’ performance Image

News In Brief

Snapchat partners with ROI Hunter to supercharge retailers’ performance

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months Image

Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

How to grow new customers from seed data Image

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

Total spending on podcast ads to hit over $5 billion by 2027 Image

News In Brief

Total spending on podcast ads to hit over $5 billion by 2027

Leveraging audience segmentation in CTV sports advertising Image

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia Image

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

Snap's Advanced Partner Program launched to advance agency expertise on Snapchat Image

News In Brief

Snap's Advanced Partner Program launched to advance agency expertise on Snapchat

Social Media advertising spending to grow by 6% in 2024 Image

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours Image

News In Brief

Tiffany & Co's Snapchat takeover reaches over 9.5 million users within 24 hours

The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign Image

Ads of the Week

The Testicular Cancer Society and FP7 McCann 'highlight your balls' in new awareness campaign

ArabAd's staff 3 Apr, 2024

Snapchat and OptimizeApp to empower SMEs in MENA Image

News In Brief

Snapchat and OptimizeApp to empower SMEs in MENA

Meta and Damac discuss AI trends in real estate Image

News In Brief

Meta and Damac discuss AI trends in real estate

Data transparency reignites Gen Z advertisers Image

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS Image

News In Brief

Carolina Herrera aces its fragrance launch in the GCC through a strategic partnership with MMS