Adspend

Studies/Reports

UAE's cinema sector generates USD 217+ million in 2024

13 Mar, 2025

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Advertising

Global advertising spend to surpass $1trillion for the first time

2 Dec, 2024

News In Brief

A new WARC and Google report on the challenges of measuring the long-term impact of campaigns

29 Oct, 2024

News In Brief

Podcasts, a format that earned its deserved spot among other established media

25 Oct, 2024

News In Brief

Increase in app install ad spend, reveals AppsFlyer’s 17th Performance Index

19 Oct, 2024

News In Brief

Global spending on influencer ads expected to double by 2028

12 Sep, 2024

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

29 Aug, 2024

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth

19 Aug, 2024

News In Brief

Gaming worth $184bn globally yet in-game advertising spend remains low

2 Aug, 2024

News In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

24 Jul, 2024

News In Brief

Total spending on podcast ads to hit over $5 billion by 2027

6 Jul, 2024

News In Brief

Metaverse advertising industry to hit a $7.5 billion value by 2030

4 Jul, 2024

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

4 Jun, 2024