Adspend

Advertising

Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights

Elie Aoun 10 Apr, 2024

Industry Talk

Data transparency reignites Gen Z advertisers

Edward Siavo 5 Mar, 2024

Industry Talk

Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward

Naji Boulos, IAA Lebanon 28 Feb, 2024

News In Brief

Social Media advertising on the rise since 2017

26 Jan, 2024

News In Brief

Desktop video ads facing another year of decline

12 Jan, 2024

Digital/Tech

In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow

Paul Wright, AppsFlyer 19 Sep, 2023

Advertising

Global ad spend to top $1trn for first time next year, as per WARC forecast

24 Aug, 2023

Advertising

MENA's Adex soars with 14 percent surge in 2022 - Telecommunication category leads in spending in region

Elie Aoun 7 Jun, 2023

News In Brief

Brands spent a whopping $673B on social media ads in five years

26 May, 2023

Digital/Tech

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi 2 Mar, 2023

News In Brief

Global ad spend in publishing media set to decline, finds new WARC analysis

23 Feb, 2023

Digital/Tech

Digital 2023 new report shows that social media use is on the increase globally

26 Jan, 2023

News In Brief

Global advertising spend forecasts reduced by $90bn as digital slowdown bites 

9 Jan, 2023

News In Brief

Retail media is now the fourth-largest advertising medium, per WARC survey data

15 Dec, 2022

News In Brief

UAE retailers spending big on mobile marketing in run up to White/Yellow Friday, AppsFlyer research finds

19 Oct, 2022