Study

Advertising

WARC projects a 10.5% rise in global spend this year topping $1trn for first time

29 Aug, 2024

Digital/Tech

Short-form video helps supercharge the media mix and drive full funnel impact

14 May, 2024

News In Brief

Heinz reveals the 'hourz' we spend waiting for Ketchup

8 May, 2024

News In Brief

New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

7 May, 2024

Digital/Tech

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study

17 Apr, 2024

News In Brief

NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space

17 Apr, 2024

News In Brief

New research highlights transparency and quality lessons for MENAT advertisers

5 Apr, 2024

News In Brief

Bold by Veuve Clicquot brings new tools for women and entrepreneurs in the UAE

7 Mar, 2024

Branding

California’s new global brand platform revolves around the notion of play

5 Mar, 2024

News In Brief

Property Finder ‘opens doors’ to accelerate real estate growth in the UAE

25 Feb, 2024

News In Brief

High levels of digital awareness set to transform the future of retail in Saudi Arabia

20 Feb, 2024

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20 Feb, 2024

News In Brief

Key takeaways considered pivotal to the future of strategy as per WARC report

3 Oct, 2023

News In Brief

New research reveals how people engage with brands using images

29 Sep, 2023

News In Brief

New study shows the impact of emotional resonance on consumer behavior

23 Aug, 2023