Study
Advertising
WARC projects a 10.5% rise in global spend this year topping $1trn for first time
29 Aug, 2024
Digital/Tech
Short-form video helps supercharge the media mix and drive full funnel impact
14 May, 2024
News In Brief
Heinz reveals the 'hourz' we spend waiting for Ketchup
8 May, 2024
News In Brief
New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
7 May, 2024
Digital/Tech
E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study
17 Apr, 2024
News In Brief
NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
17 Apr, 2024
News In Brief
New research highlights transparency and quality lessons for MENAT advertisers
5 Apr, 2024
News In Brief
Bold by Veuve Clicquot brings new tools for women and entrepreneurs in the UAE
7 Mar, 2024
Branding
California’s new global brand platform revolves around the notion of play
5 Mar, 2024
News In Brief
Property Finder ‘opens doors’ to accelerate real estate growth in the UAE
25 Feb, 2024
News In Brief
High levels of digital awareness set to transform the future of retail in Saudi Arabia
20 Feb, 2024
Digital/Tech
Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study
20 Feb, 2024
News In Brief
Key takeaways considered pivotal to the future of strategy as per WARC report
3 Oct, 2023
News In Brief
New research reveals how people engage with brands using images
29 Sep, 2023
News In Brief
New study shows the impact of emotional resonance on consumer behavior
23 Aug, 2023