Marketing

Free Talk

Roger Halaby: 'My strategy is to increase sales'

19 Jun, 2024

News In Brief

General Motors MEA appoints new CMO

ArabAd's staff 12 Jun, 2024

News In Brief

Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Joe Public dominate Effie Index regional rankings

5 Jun, 2024

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

4 Jun, 2024

News In Brief

InsightLab ME, a new market research company launches in the region

29 May, 2024

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

News In Brief

UAE Brands are prioritising AI but lack the right execution skills

17 May, 2024

News In Brief

AI-powered digital marketing platform, Grower, is launched

15 May, 2024

News In Brief

Unilever named Creative Marketer of the Year at Cannes Lions 2024

14 May, 2024

News In Brief

TikTok boosts overall business impact for Kraft Foods in Saudi Arabia

13 May, 2024

News In Brief

New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement

7 May, 2024

News In Brief

Marketing needs new superheroes: CMO Barometer 2024 Results

30 Apr, 2024

News In Brief

MCN launches influencer marketing practice for MENAT clients

23 Apr, 2024

Advertising

Marketers are failing to measure the full impact of their marketing investments, finds WARC

22 Apr, 2024

News In Brief

New research highlights transparency and quality lessons for MENAT advertisers

5 Apr, 2024