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Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

Dubai Lynx names its Jury Presidents for 2025 Image

News In Brief

Dubai Lynx names its Jury Presidents for 2025

ArabAd's staff 13 Dec, 2024

JAC and Brodmann transforms car buying experience in Iraq Image

News In Brief

JAC and Brodmann transforms car buying experience in Iraq

ArabAd's staff 13 Dec, 2024

KitKat uses auto email reply to give a break to those who don’t have one this holiday season Image

Ads of the Week

KitKat uses auto email reply to give a break to those who don’t have one this holiday season

ArabAd's staff 13 Dec, 2024

Omnicom acquires IPG in a $13B deal Image

News In Brief

Omnicom acquires IPG in a $13B deal

ArabAd's staff 12 Dec, 2024

Nine creative leaders from the Middle East to serve on The One Show global jury including Ali Rez, first-ever jury president from the region Image

News In Brief

Nine creative leaders from the Middle East to serve on The One Show global jury including Ali Rez, first-ever jury president from the region

ArabAd's staff 11 Dec, 2024

Advertising

Kudu's 'One of Us" or how a brand name became part of the Saudi vocab

ArabAd's staff 10 Dec, 2024

Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai Image

Advertising

Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai

ArabAd's staff 9 Dec, 2024

Lay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads Image

News In Brief

Lay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads

ArabAd's staff 5 Dec, 2024

Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share Image

Advertising

Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share

ArabAd's staff 5 Dec, 2024

The GreenVantage and The GoodNet join forces to deliver advertising performance with ESG goals Image

News In Brief

The GreenVantage and The GoodNet join forces to deliver advertising performance with ESG goals

ArabAd's staff 4 Dec, 2024

Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad' Image

Ads of the Week

Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'

ArabAd's staff 4 Dec, 2024

Branding

Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day

ArabAd's staff 3 Dec, 2024

Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch Image

Ads of the Week

Riyadh Season sets the tone with 'Obsession' trailer ahead of historic Usyk vs. Fury rematch

ArabAd's staff 3 Dec, 2024

Global advertising spend to surpass $1trillion for the first time Image

Advertising

Global advertising spend to surpass $1trillion for the first time