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News In Brief

The Bold Group announces a new chapter with the launch of seven specialized units

ArabAd's staff 23 Dec, 2024

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To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024

News In Brief

MMS's CEO Ahmed Al Sahhaf to preside over the newly formed IAA - Saudi Chapter

ArabAd's staff 23 Dec, 2024

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

News In Brief

Dubai Lynx names its Jury Presidents for 2025

ArabAd's staff 13 Dec, 2024

News In Brief

JAC and Brodmann transforms car buying experience in Iraq

ArabAd's staff 13 Dec, 2024

Ads of the Week

KitKat uses auto email reply to give a break to those who don’t have one this holiday season

ArabAd's staff 13 Dec, 2024

News In Brief

Omnicom acquires IPG in a $13B deal

ArabAd's staff 12 Dec, 2024

News In Brief

Nine creative leaders from the Middle East to serve on The One Show global jury including Ali Rez, first-ever jury president from the region

ArabAd's staff 11 Dec, 2024

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Kudu's 'One of Us" or how a brand name became part of the Saudi vocab

ArabAd's staff 10 Dec, 2024

Advertising

Serviceplan ME and BMW AGMC capture the spirit of UAE’s Eid Al Etihad with ‘scentsational’ perfumer Yusuf Bhai

ArabAd's staff 9 Dec, 2024

News In Brief

Lay's celebrates Iraq’s culinary history with a spot-on campaign by Awkward Ads

ArabAd's staff 5 Dec, 2024

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Snoop Dogg joins in for the Publicis traditional end-of-year wishes; he has some great news to share

ArabAd's staff 5 Dec, 2024

News In Brief

The GreenVantage and The GoodNet join forces to deliver advertising performance with ESG goals

ArabAd's staff 4 Dec, 2024

Ads of the Week

Sampled sands from the UAE make up the ‘Colour of Unity', Jeep’s way in celebrating 'Eid Al Etihad'

ArabAd's staff 4 Dec, 2024