Ad Industry

Advertising

Stro’berry Advertising: Two Decades of Inspiration & Innovation

3 Mar, 2023

News In Brief

Strong client-agency relationships lead to more effective work, finds Aprais, WARC study

2 Mar, 2023

Advertising

Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’

1 Mar, 2023

Advertising

Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’

28 Feb, 2023

Advertising

Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’

27 Feb, 2023

Advertising

Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’

27 Feb, 2023

News In Brief

Global ad spend in publishing media set to decline, finds new WARC analysis

23 Feb, 2023

Advertising

2022, this was the year that was for Lebanon’s ad industry

Tarek Chemaly 16 Feb, 2023

Advertising

Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia

9 Feb, 2023

Advertising

Ciaran Bonass on the pulse of the Saudi ad industry

8 Feb, 2023

Advertising

Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'

6 Feb, 2023

Advertising

Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'

4 Feb, 2023

Advertising

Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'

3 Feb, 2023

Advertising

Marc Lawandos on the Saudi ad industry: 'this is a market for the brave'

2 Feb, 2023

News In Brief

IAB MENA announces changes to Board Leadership

25 Jan, 2023