Ad Industry

Advertising

Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'

6 Feb, 2023

Advertising

Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'

4 Feb, 2023

Advertising

Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'

3 Feb, 2023

Advertising

Marc Lawandos on the Saudi ad industry: 'this is a market for the brave'

2 Feb, 2023

News In Brief

IAB MENA announces changes to Board Leadership

25 Jan, 2023

News In Brief

IAB MENA and UN Women tackle Women Empowerment Principles (WEPs) in recent workshop

12 Jan, 2023

Advertising

Saudi Arabia’s gold rush

Iain Akerman 5 Jan, 2023

Advertising

Abeer Alessa on being bold in the new era for the Saudi ad industry

29 Dec, 2022

Advertising

FEER McQUEEN cements presence in KSA ad industry with unique all-in hybrid approach

26 Dec, 2022

Digital/Tech

Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains

Ghada Azzi 19 Dec, 2022

Advertising

A view from Cairo: on Egypt’s advertising scene

Iain Akerman 19 Sep, 2022

Advertising

Danielle Guirguis on the green future of the marcom industry

Gijs de Swarte 14 Sep, 2022

Advertising

Making McCann the best it can be - an interview with McCann’s chairman and CEO, Chris Macdonald

Iain Akerman 29 Aug, 2022

News In Brief

Global ad spend to rise 8.3% this year but growth will slow significantly in 2023

24 Aug, 2022

Industry Talk

How global brands are engaging with audiences in the Middle East

Nadim Khammar 22 Aug, 2022