Digital

News In Brief

TBO.COM join hands with WebEngage to harness martech and enhance customer experience

28 Aug, 2023

News In Brief

Publicis Groupe Middle East to sponsor the inaugural MeasureCamp Dubai

24 Aug, 2023

News In Brief

New study shows the impact of emotional resonance on consumer behavior

23 Aug, 2023

News In Brief

Child Welfare Organization demands clear AI labeling is applied on content

22 Aug, 2023

Digital/Tech

A new era of programmatic advertising beckons but questions remain whether advertisers are prepared

22 Aug, 2023

Digital/Tech

Will advertising’s glorification of AI ruin GenZ’s mental health?

17 Aug, 2023

Digital/Tech

Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking

Mahmoud Alhamed, Serviceplan Group ME 16 Aug, 2023

News In Brief

WPP and Optimizely join forces to bring informed digital experiences to brands and consumers

9 Aug, 2023

News In Brief

PRCA MENA announces its Conference and Digital Awards for 2023

8 Aug, 2023

News In Brief

L'Oréal’s new hairstyle collection, Odyssea, launched in the metaverse

7 Aug, 2023

News In Brief

Middle East fintech market experiencing rapid growth, finds new research

7 Aug, 2023

News In Brief

UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia

6 Aug, 2023

News In Brief

WPP and Spotify enter first-of-its-kind global partnership

6 Aug, 2023

Digital/Tech

Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators

2 Aug, 2023

News In Brief

TikTok redefines the entertainment landscape through gaming

1 Aug, 2023