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MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE Image

News In Brief

MMS is now the official Samsung TV Plus advertising partner in Egypt, the KSA & UAE

ArabAd's staff 21 Aug, 2024

Snapchat partners with ROI Hunter to supercharge retailers’ performance Image

News In Brief

Snapchat partners with ROI Hunter to supercharge retailers’ performance

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months Image

Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

Big tech’s war on Gaza Image

Advertising

Big tech’s war on Gaza

Iain Akerman 6 Aug, 2024

How to grow new customers from seed data Image

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

YouTube's market share sees biggest increase among social media giants Image

News In Brief

YouTube's market share sees biggest increase among social media giants

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey Image

News In Brief

OOH hits $41.9 billion USD, 5.2% of global adex, as per WOO Global Expenditure survey

WPP chosen as Colgate-Palmolive’s agency of record for Amazon in Europe Image

News In Brief

WPP chosen as Colgate-Palmolive’s agency of record for Amazon in Europe

AITnews embraces humanized AI in all operations Image

News In Brief

AITnews embraces humanized AI in all operations

e& enterprise's new campaign serves as a call to action to thrive in the digital age Image

News In Brief

e& enterprise's new campaign serves as a call to action to thrive in the digital age

Total spending on podcast ads to hit over $5 billion by 2027 Image

News In Brief

Total spending on podcast ads to hit over $5 billion by 2027

DMS to represent Pinterest in key MENA markets Image

News In Brief

DMS to represent Pinterest in key MENA markets

Leveraging audience segmentation in CTV sports advertising Image

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

Hamza Sarawy appointed as Head of Communications Platformance MENA Image

News In Brief

Hamza Sarawy appointed as Head of Communications Platformance MENA

How AI is Changing the Marketing and Advertising Industry—for Better or Worse Image

Digital/Tech

How AI is Changing the Marketing and Advertising Industry—for Better or Worse

Ghassan Younis 25 Jun, 2024