Research
News In Brief
90% of Middle East SMBs expanded internationally with advertising
30 Jul, 2024
News In Brief
ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
26 Jul, 2024
News In Brief
InsightLab ME, a new market research company launches in the region
29 May, 2024
Digital/Tech
Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
17 Apr, 2024
News In Brief
Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
29 Feb, 2024
News In Brief
Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report
8 Feb, 2024
News In Brief
New research reveals the challenges of parental control over online teen activities
6 Feb, 2024
Digital/Tech
The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
20 Nov, 2023
News In Brief
New research reveals how people engage with brands using images
29 Sep, 2023
News In Brief
New study shows the impact of emotional resonance on consumer behavior
23 Aug, 2023
News In Brief
Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
27 Jul, 2023
Digital/Tech
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
27 Jul, 2023
News In Brief
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
21 Jun, 2023
News In Brief
UAE consumers want brands to understand them, reveals ServiceNow survey
6 Jun, 2023
News In Brief
Wunderman Thompson's latest research finds that consumers want brands to wow them
25 May, 2023
