Research

News In Brief

Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust

ArabAd's staff 1 Oct, 2024

News In Brief

Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock

21 Sep, 2024

News In Brief

90% of Middle East SMBs expanded internationally with advertising

30 Jul, 2024

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ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East

26 Jul, 2024

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InsightLab ME, a new market research company launches in the region

29 May, 2024

Digital/Tech

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

17 Apr, 2024

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Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

29 Feb, 2024

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Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report

8 Feb, 2024

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New research reveals the challenges of parental control over online teen activities

6 Feb, 2024

Digital/Tech

The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry

20 Nov, 2023

News In Brief

New research reveals how people engage with brands using images

29 Sep, 2023

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New study shows the impact of emotional resonance on consumer behavior

23 Aug, 2023

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Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research

27 Jul, 2023

Digital/Tech

Data-driven advertising key to reaching back-to-school shoppers in the UAE

Terry Kane 27 Jul, 2023

News In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

21 Jun, 2023