Advertising
- The impact of Covid-19 on brands and their marketing
Iain Akerman
Not only has Covid-19 impacted regional advertising spend, it has made brand purpose and value more important than ever.
- The fallout from Covid-19 on regional agencies
Iain Akerman
Covid-19 has upended the region’s advertising industry. How are agencies coping? Are wage cuts and job losses imminent? How worried should employees be? Arab Ad takes a virtual look at …
- Jureeporn Thaidumrong: ‘Choose humbleness and gratefulness’ Nils Adriaans & Gijs de Swarte
- Stifling stereotypes in Advertising Iain Akerman
- The struggle for gender equality in the communications industry
- Advertising 2020 Vision and Priorities
- When Hug became AKQA - an interview with Tim Baker Iain Akerman
- Lebanon: Advertising in a time of crisis
- Lebanese Ad men and Women Fighting for Survival Iain Akerman
- Mohamed Fouad: 'The creative talents in Egypt are immense'
- David Droga: 'I wasn’t interested in just getting a job' Nils Adriaans
- Economic slowdown hits Lebanon OOH industry; spends drop 70-80% Ghada Azzi
- David Droga: ‘I just never take my foot off the gas’ Nils Adriaans
- Egypt adland: Back in business Iain Akerman