Advertising
Firas Mghames: 'The Beat Goes On'
Firas Mghames, Managing Director of Beirut-based hybrid agency, Feer McQueen, explains how his team responded to tough times investing their strong reserves in strengthening the agency's competitive position in the …
Rana El Baba: 'Rethinking the way we do business'
The sudden, unforeseen economy-wide lockdown forced firms to switch literally overnight to completely digital models. For Rana El Baba, Founder and Creative Director of The Wonderful Bureau, Lebanon, speed was …
Rola Ghotmeh: 'This Industry Is Good at Adapting'
Krikor Khatchikian: 'The Pandemic Has Expedited Digitization in Qatar'
Moe Minkara: ‘The world just got even smaller’
Marian Salzmann: ‘We’ve Come To Expect The Unexpected, And It’s Not All Bad’
Ghada Azzi
Rana Hamarneh: 'We are adjusting and innovating'
Carole Hayek: 'Chaos Creates New Opportunities'
Joyce Tawil: 'The world will be different but still the same'
Emile Atallah: 'We Need To Be Architects Of The Future'
Reda Raad: 'This New Reality is a Hard Pill to Swallow
Brands cut $50 billion from global adspend in wake of COVID-19
Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019
Ghada Azzi
MENA Advertising Expenditure Dissected
Elie Aoun
