Branding
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
Zena Hamdan, Against All Odds
In the ever-evolving world of branding, Zena Hamdan, Founder and CEO of Against All Odds, shares her top tips and insights for startups and entrepreneurs. Drawing from her extensive experience …
LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
LG Electronics has unveiled its brand-new ‘Life’s Good’ campaign globally, embarking on various ‘Brand Reinvent’ initiatives, in partnership with global branding consultancy Wolff Olins.
Coca-Cola retains its title as the world’s most valuable non-alcoholic drinks brand
Heineken and Moët & Chandon are world most valuable brands as per Brand Finance 2023 ranking
Emirates NBD unveils new brand identity for its digital bank Liv
No One, part of And Us Group, carries out the packaging design of Egyptian brand Fayrouz
ArabAd's staff
Brazen MENA unveils new branding and positioning
Mirinda’s new visual identity designed to attract Gen-Z
Discovery's new streaming service Max reveals new identity
ArabAd's staff
How Morocco’s perception has shifted after the FIFA World Cup Qatar 2022
ArabAd's staff
Pepsi has a new logo
ArabAd's staff
Middle East brand values grow quickly;
Aramco, Etisalat by e& in pole position
Nokia goes through a major rebrand
ArabAd's staff
e& rated one of the top three telecom brands in the world by Brand Finance
