Branding
Will Snapchat’s Ambitious Valuation Last Longer than its Posts?
Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. …
A Las Vegas Education
Chris West
Chris West, Verbal Identity Jury President at London International Awards (LIA) and Founder of Verbal Identity Inc, on America’s way with language and branding.
Expo 2020 Dubai Logo Unveiled
ArabAd staff
Coke Finalises its ‘One Brand’ Strategy
ArabAd staff
Dubai Media City Gets a Revamp
ArabAd staff
Reconciling Local Identities with Global Culture
Fayza Bjayou
Brands in the Saudi Market Need to be Anchored by a Human Purpose
The Visual Identity of all Four Olympic Bidding Cities
The Next Global Cyber Branding Boom
Naseem Javed
Brand Lounge: a decade and a makeover
ArabAd staff
Brand Macrocosm:
The Digital Province Holds Buoyancy
Gaby Bechara Chamat
MEA: Opportunities for the Next 70 Years
Mo Saad
The Importance of Play Transforming the Consumer Experience
Fayza Bjayou
The New Creatives: creating cultures and experiences that have deep-rooted human value
Fayza Bjayou
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