Branding
- Stop Mediocrity, for Heaven’s Sake!
Georges Najm
ArabAd recently published the detailed ATL media expenditures for 2013. Three very basic commodities, that the issued “study” called “brands”, which are Buzz, XXL, and Super Star Medicines, conquered the …
- Pick one. Quality versus Mediocre.
Anthony Ryman
These days speed is everything. Speed to market. Instant access. Instant noodles.The internet, smartphones, vlogs, blogs and 24/7 TV, supermarkets and pharmacies create an ‘always on’ culture.