Digital
Seven Saudi Influencers Redefining the Conversation through their Unique Voices Christina Fakhry
As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on the rise, exploring fresh niches and forging impactful partnerships. ArabAd …TradeMania or when trading becomes a game ArabAd's staff
With the vision to redefine trading by adding an exhilarating gaming element, Julien Trad, founder and CEO of TradeMania, a trading gaming company, discusses how stepping into trading, one of …
AI in Market Research: Toluna ready to transform consumer understanding Georges Akkaoui, Toluna MEAT
AppsFlyer's lookback at 2024’s top mobile app trends ArabAd's staff
How Connected TV is Transforming Consumer Engagement! Gagan Uppal, Xapads Media
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Aya Hammad, Warner Bros MENA
Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024 ArabAd's staff
Influence is Evolving, and Creators are Leading Amine Al adem, Spark Foundry
Famesters reveals groundbreaking AI in influencer marketing report ArabAd's staff
New Kantar study shows a significant trend towards YouTube consumption on Connected TV ArabAd's staff
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know Lorenzo Luiso, Brick Digital
How to launch your first influencer marketing campaign: a 7-step guide Viktoriia Petrova, Famesters
Shopping apps are thriving: annual revenue hit over $33 billion in five years ArabAd's staff