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News In Brief

WPP and Spotify enter first-of-its-kind global partnership
SSUP expands footprint to Saudi Arabia

Expo City Dubai shares its bold vision of a sustainable future in a film by Saatchi & Saatchi MEA
TikTok redefines the entertainment landscape through gaming
OOH global revenue to exceed $40bn, finds WOO Global Market Index report
Emirates NBD signs UAE Climate-Responsible Companies Pledge supporting UAE’s Net Zero 2050 Initiative
Serviceplan Middle East appoints Nishant Shah as Executive Creative Director
Talentera introduces Sanad, an AI-powered tool for smarter talent acquisition
Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
Publicis Groupe Middle East becomes the region’s first gold tier partner of Optimizely
Ford enters TiKTok territory driving success with new campaign
PromoMedia selected as exclusive media representative for TikTok in Iraq
Filmmaking duo Roos Brothers join electriclime°
MDLBEAST selects Jummar as its Communications and PR Consultant in Saudi Arabia

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Effie celebrates ten years of championing campaigns that make a difference
MINI AGMC marks breast cancer awareness month by introducing a powerful self-care guide cast in henna

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