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After signing up its 200th member earlier this month, the World Out of Home Organization (WOO) is experiencing a further surge in membership, with another 11 organizations from Europe, Asia, the USA and Africa joining the global OOH body.
The 200th member, and first company from Kazakhstan, was Citix, a major OOH service provider /supplier operating at the intersection of Smart Cities and AdTech.
Four of the new members are national media owners, two are national media agencies, three are OOH service providers/suppliers, one is a national media association and one a national regulatory body.
The new members are:
Gold Zone Media --- national media owner, Cambodia
BRAT --- national media association, Romania
IRF Solutions --- OOH service provider/supplier, Hungary
Department of Outdoor Advertisement & Signage --- national regulatory body, Nigeria
City Vision --- national media owner, Indonesia
Worldcom OOH --- national media owner, UK
ODN Agency --- national media agency, USA
Unicom Marketing --- national media owner, Malaysia
HeRan Media CO --- national media agency, China
Quividi --- OOH service provider/supplier, France
Artcrush Gallery --- OOH service provider/supplier, Belgium
WOO Chief Operating Officer Mark Flys says: “We are delighted to welcome our wide range of new members. With the pace of media change accelerating around the world it is more important than ever that all sectors of OOH work together, exchanging ideas, sharing best practice and combining to build the power and reach of the medium.
“WOO is a central forum for facilitating these interactions and helping the industry maximise its potential beyond the current five per cent share of world media expenditure.”
