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Wunderman Thompson introduces Reveal, an AI creative testing solution
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …
Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds
Zena Hamdan, Against All Odds
McCann expands its social capabilities with the launch of McCann Content Studios
Tuesday appoints Shamrock Nevis as Senior Creative Director
The Luum Awards opens call for entries for 2023 edition
Online sales of beauty products in MENA on the rise
TopFICE’s creative agencies of the year soon to be revealed
UM Turkey creates groundbreaking global-first AI app for MediaMarkt
Newly-launched Against All Odds poised to redefine F&B consultancy
Raj Nayak joins YAAP's advisory board
Digital Agencies in Lebanon: ORIGIN on Navigating Turbulent Waters to Foster an Endless Stream of Creativity
Christina Fakhry
Type Directors Club opens call for global TDC70 competition
The Marketing Society, Zayed University and the SEE Institute aboard the 'Sustainability Squad'
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