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The creative awards season is coming to a close, and TopFICE has been taking a close look at all the agencies that have won at least one trophy at the 65 international festivals taken into consideration by the organization.
In 2023, TopFice is in its fifth year of monitoring the performance of multinational and independent creative and strategic communications agencies in Europe, America and Oceania.
This independent and impartial ranking recognizes the Agencies of the Year according to their performance in 50+ leading advertising festivals and award shows on a local, regiobal and international level. Some of the festivals included in TopFice’s comparative analysis and rankings are: The Effies on a local and global level, the ADC awards, the AME Awards, D&AD, Clio, Cresta, Cannes Lions, Luum Awards, One Show, WINA Festival, Epica Awards, New York Festivals and much more.
For the 2023 edition, TopFice will also keep its eyes on content producers, as well as advertising faculties and creative schools, which will be studied based on the participation of young talents in various festivals. With this added layer of analysis, the TopFice rankings will become the most complete analysis of the creative industry. The evaluation period has been taking place from October 16, 2022 and will keep going till October 15, 2023.
The list of nominees will be announced on October 30 and the list of winners will be revealed on November 13, 2023.
The list of categories that will be included in the next edition of the festival:
- Creative Agency of the Year
- Independent Agency of the Year
- Producer of the Year
- Design Studio of the Year
- Most Effective Agency of the Year
- PR Agency of the Year
- Health Agency of the Year
- In-House Agency of the Year
- Digital Agency of the Year
- BTL-Promo Agency of the Year
- OOH Company of the Year
- Media Agency of the Year
- Creative School of the Year
- Regional Agency of the Year
Some rankings from the 2022 edition are:
Top 5 Agencies:
- Leo Burnett Chicago, USA (123th in 2021)
- Serviceplan Germany, Germany (9th in 2021)
- Africa DDB, Brazil (1st in 2021)
- Area 23, USA (7th in 2021)
- We Believers, USA (31st in 2021)
Top 5 Agencies in Latin America:
- Africa DDB, Brazil (1st in 2021)
- Wunderman Thompson, Argentina (5th in 2021)
- GUT Sao Paulo, Brazil (25th in 2021)
- Wunderman Thompson, Colombia (19th in 2021)
- MullenLowe SSP3, Colombia (4th in 2021)
Top 5 Independent Agencies in Latin America:
- GUT Sao Paulo, Brazil
- DraftLine Buenos Aires, Argentina
- DraftLine, Colombia
- Interaction, Costa Rica
- Tatil Design Ideas, Brazil
Top 5 Agencies in Europe and Oceania:
- Serviceplan Germany (5th in 2021)
- David Madrid (4th in 2021)
- Ogilvy UK (3rd in 2021)
- Publicis Italy (2nd in 2021)
- McCann Paris (12th in 2021)
Top 5 Campaigns:
- “The Lost Class” for Change the Ref – Leo Burnett Chicago
- “The Bread Exam” for Spinneys and the Lebanese Breast Cancer Foundation – McCann Paris
- “Better with Pepsi” for Pepsico – Alma DDB USA
- “Degree Inclusive” for Unilever – Wunderman Thompson Argentina
- “The Wish” for Penny – Serviceplan Germany
