Listen to the article
Shamrock Nevis has joined Dubai-based Tuesday, a GP Inc company, as Senior Creative Director.
Shamrock, who has previously held senior positions with agencies including Rain Creative and Saatchi & Saatchi, brings to the role a wealth of experience leading the Creative for a multitude of global organisations, including Cadbury, Cadillac, and HSBC. His career has also seen him working with home-grown brands representing the Banking and Retail/FMCG sectors.
As Senior Creative Director, he will work closely with Tuesday’s CEO, Alok Gadkar and team, and be responsible for developing and executing the creative narrative for clients across various categories at the agency.
Shamrock comments: “I am delighted to be joining Alok and team meeting new challenges and ambitions as we drive the company forward. I am used to working across both international and local brands and Tuesday is carving out a great reputation in both sectors. It’s exciting to be leading the Creative services element of the Tuesday proposition, which takes the intelligence of data analytics to a totally new level, delivering total accountability and ROI for clients.”
CEO of Tuesday, Alok Gadkar adds: "We extend a hearty welcome to Shamrock. In our quest to elevate not only our creative output but also the overall team dynamics and agency's momentum, we sought an individual who could perfectly balance these aspirations. In Shamrock, we have found an exceptional creative leader who will undoubtedly steer us to greater heights."
Tuesday is the creative services company of GP Inc (a short-form for Growth & Performance) a Dubai-based marketing services agency, which combines three verticals that combine to deliver the ‘Growth & Performance” promise: Tuesday Communications for the creative content, Mobiiworld for Tech & Innovation and Steroid for data analytics & CRM. Tuesday’s creative team boast a track record in delivering award-winning creative campaigns and are redefining the way brand stories are told, the core aim being the fulfilment of KPIs, driving full accountability, thereby ensuring ROI.
Tuesday’s portfolio includes both international and home-grown UAE brands, spanning a broad range of market sectors, including Retail; Fashion; FMCG; Healthcare; Utilities and Government.
