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PivotRoots to handle digital media and performance marketing for Urban Company
How virtual brands can increase profit without increasing costs Naji Haddad
Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide to restaurant and dark kitchen owners.
Seven trends to keep an eye on in the marcomms industry in 2023
McCann Istanbul appoints Emir Yüksel as ECD
For the ultimate salty pinch, TBWA\RAAD’s Paula Zambrano and Grey Colombia’s Camilo Garzon win silver at the Young Lions Colombia ArabAd's staff
Science & Sunshine blurs the lines between entertainment and reality in new Lay’s x Netflix campaign ArabAd's staff
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch
Shahid strengthens partnerships across MENA region, achieves 3.5x growth in 12 months
UAE Restaurants Group collaborates with JLL to enhance the global competitiveness of the country’s F&B industry
Augustus Media expands reach with new partnerships with T-Pay, Daily Hunt & Visha App
BRAZEN MENA to handle the communications for hospitality travel operator Atmosphere Core
Khaled AlShehhi honored with the PRO PR GLOBE Award ArabAd's staff
The Bold Group secures the Saudi Payments account