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Leo Burnett is first and only MENA agency to enter the WARC Effective 100
Campaign from Wunderman Thompson Spain pays homage to iconic Absolut ads with a Heinz twist
Beautiful tribute to all mothers brought in ‘Work Like a Mom’ film by First Abu Dhabi Bank and Havas ME ArabAd's staff
Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
WPP acquires data-driven influencer marketing agency Goat
White Square Festival of Creativity announces its 2023 jury ArabAd's staff
MBC Media Solutions launches MMS Works to enable advertisers to place their ads on Shahid
CDF to support companies in the Saudi Film sector
How to drive and measure impact this Ramadan Rasheeqa Jacquesson, Meta
Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
MBC GROUP extends licensing deal with NBCUniversal
Cannes Lions awards AB InBev with 2023 Creative Marketer of the Year