Listen to the article
Pikasso and Hic Mobile have sealed a partnership deal to enable retargeting on mobile. This agreement allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards.
This partnership with Hic Mobile, an Italian Mobile Marketing Specialist focused on Proximity Marketing, will allow brands to create a measurable omnichannel brand experience.
Several researches conducted have repeatedly demonstrated that OOH is the best primer for mobile engagement. If planned and executed correctly, the convergence of the two formats will drive the consumer further down the purchase funnel: by keeping track of when the interest is generated when exposed to a screen or billboard followed by the retargeting on mobile leading to the initiation of an online search or click of an ad and eventual purchase of the product/service at a real store. Advertisers will be able to see a clear path that began from a geo-fenced OOH location.
In simple words, advertisers are now able to amplify the reach and performance marketing of every Pikasso OOH or DOOH campaign by retargeting the same campaign on Mobile to the desired target audience and track the results in real time!
Francesca Vincenti, Head of Programmatic and Innovation said: “We are delighted to propose to agencies and clients an additional service that complements and reinforces OOH campaigns. Coupling OOH/DOOH & mobile advertising will amplify their individual impact, enhance brand recall and engagement and improve campaign efficiency to drive to store while maximizing the results of their ad spend. Thanks to Hic Mobile, who is at the forefront of retargeting technology, brands in our markets can leverage the high mobile penetration and engage with consumers in the real-world and in the digital-world.”
Max Willinger, co-founder of Hic Mobile said: “We’re honored to partner with Pikasso, supporting all OOH/DOOH activities with mobile marketing solutions. All clients using this media mix will be able to maximize results and optimize their budgets, taking the best of what cross media campaigns have to offer. Pikasso, international OOH/DOOH leader, listens carefully to market needs… and once again has demonstrated to be innovative and always one step ahead!”.
